Say hello to Leo!
A warm welcome to Basicycle, founded by bike enthusiast and photographer Leo Novel.
Created by a seasoned photojournalist and lifelong cyclist, Basicycle was born from a passion for all things cycling. Leo’s journey across the globe has fueled his love for endurance road cycling, gravel, and mountain biking. With deep expertise in bike mechanics and human biomechanics, Leo is dedicated to offering high-end cycling services to fellow enthusiasts.
At Basicycle, we prioritize quality and personalized service. Every cyclist is treated like a pro, with ongoing support and precision care. We're proud to be an inclusive, equity-focused business welcoming everyone — regardless of age, gender, race, or orientation — with respect and admiration. Join our diverse cycling family today!
Core values
Dedicated to eco-friendly practices and minimizing waste, Basicycle also champions equity and inclusiveness in cycling, focusing on supporting women and underrepresented groups in the community.
OUR PLANET
We’re dedicated to minimizing our environmental impact at Basicycle. Recycling is a top priority in our waste management, and we use minimal packaging — often none at all — when shipping items. Most of our services are delivered using an electric cargo bike, and we rely on eco-friendly transport for logistics. By keeping our carbon footprint as low as possible, we strive to protect the planet while delivering top-quality cycling services.
Equity, Inclusiveness, and Women in Cycling
Inclusiveness and equity are at the core of everything we do. We proudly welcome individuals of all genders, races, cultures, and orientations with respect and admiration. We’re LGBTQIA+ friendly and committed to creating a safe space for all.
Basicycle believes women are underrepresented in cycling, and we’re working to change that. Our services, sponsorships, and VIP Club memberships are designed to support women and other underrepresented groups, creating a level playing field for everyone.
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